Embracing Imperfection for Business Growth

Tina Smith and Amanda Ballard with Natural Products Marketer

Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure.…

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2025 Natural Product Marketing Retail Trends with Tina and Amanda

Tina Smith and Amanda Ballard with Natural Products Marketer

Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditional drinking habits to innovative practices…

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Mike Michalowicz on Building Engaged Work Environments

Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like “Profit First” and “All In,” shares his expertise on compassionate leadership and the art of building unstoppable teams. With a blend…

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Growing a Wellness Center with Ed Jones from Nutrition World

Ed Jones of Nutrition World

Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality products on his shelves. Discover the unique blend of intuition, social media insights, and rigorous certificates of analysis…

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Mastering Pricing and Promotions with Chase Ballard and Micah Corrigan

headshots of Micha Corrigan & Chase Ballard

Mastering Pricing and Promotions Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We’ll explore the common pitfalls of sticking…

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Harnessing Power as an Independent Natural Retailer

Micah Corrigan and Chase Ballard

Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah’s unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from an unhealthy lifestyle…

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Retail Roots and Relationships: Renee Southard of Organic Marketplace

Renee Southard

Renee Southard’s journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace…

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Boosting Sales and Satisfaction for Independent Stores

Headshot of Brenda Watson, Vital Planet

Boosting Sales and Satisfaction for Independent Stores Discover how Brenda Watson’s personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida.…

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