Most Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
Read MoreMarketing Research: Trust the Data or Go With Your Hunch
Is marketing research all it’s cracked up to be? We talk with Teri Hoffman about when it makes sense to look at data and when to go with your gut.
Read MoreMastering Brand Differentiation and Customer Engagement
Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power…
Read MoreHow to Grow Your Natural Business With Email Marketing
When every dollar spent on email marketing brings a staggering $45 in return, it’s no wonder Tina and Amanda are ecstatic to share crafting emails that resonate with audiences. This isn’t just about promotions; it’s about enriching your customers’ lives with messages they can’t wait to open. From showcasing the profound impact your natural products…
Read MoreThe Secret to Attracting Men to Natural Products
Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive…
Read More5 Easy Ways to Grow Your Email List
Only 64% of small businesses are using email marketing, according to a Hubspot 2023 email statistics report. We’re shocked because most retailers get $45 for $1 they spend in email marketing. If you’re a retailer, and you’re not talking to your audience through email, you’re leaving money on the table. But what if you don’t…
Read MoreIndependent Retailers: the Most Powerful Product Revenue Channel
Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company’s innovative cost-savings platform, and why he champions the underdog: independent retailers. As we navigate the delicate dance between manufacturers and independent retailers, Billy shares the…
Read MoreDominate with Local Marketing – Part 2
Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a…
Read MoreGet Local to Differentiate Your Natural Food Store
Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris’s unique journey from graphic design to the natural products industry maven is not just inspiring; it’s a testament to the passion…
Read MoreHow to Dominate Your Local Digital Marketing
Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing. You’ll learn why a mobile-friendly website and a slew of positive online reviews are not…
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