Private Label Strategy Creates Customer Loyalty
The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? Jake Kiviko, representing the third generation of family ownership at Nature’s Finest in Phoenix, Arizona, reveals their strategic approach to…
Read MoreRedefining Supplements: Science, Sustainability & The True Grace Difference
A personal tragedy transformed Kristina Hall’s life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during cancer treatment. This…
Read MoreEmbracing Imperfection for Business Growth
Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure.…
Read More2025 Natural Product Marketing Retail Trends with Tina and Amanda
Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditional drinking habits to innovative practices…
Read MoreTransforming Small Store Success: Alina and Lauren’s Journey with Mastel’s
Unlock the secrets of success in small store success with Alina and Lauren, the inspiring co-owners of Mastel’s, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of…
Read MoreFrom Courtroom to Gut Health: Marketing Strategies for Just Thrive Health
What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and…
Read MoreMost Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
Read MoreMarketing Research: Trust the Data or Go With Your Hunch
Is marketing research all it’s cracked up to be? We talk with Teri Hoffman about when it makes sense to look at data and when to go with your gut.
Read MoreHow to Grow Your Natural Business With Email Marketing
When every dollar spent on email marketing brings a staggering $45 in return, it’s no wonder Tina and Amanda are ecstatic to share crafting emails that resonate with audiences. This isn’t just about promotions; it’s about enriching your customers’ lives with messages they can’t wait to open. From showcasing the profound impact your natural products…
Read MoreThe Secret to Attracting Men to Natural Products
Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive…
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