Choose Trust Over Trends: Building Natural Retail That Lasts with Liza Docken
Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential oils into solutions customers can trust. From countering social media hype to using batch testing and Certificates…
Read MoreHow Retailers Can Use Programmatic Ads with Dan Kraus
Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic ads and geofencing to reach both customers and potential hires where they actually are—on their phones, inside apps, and in connected TV. Dan Kraus of Shift…
Read MorePrivate Label Strategy Creates Customer Loyalty
The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? Jake Kiviko, representing the third generation of family ownership at Nature’s Finest in Phoenix, Arizona, reveals their strategic approach to…
Read MoreRedefining Supplements: Science, Sustainability & The True Grace Difference
A personal tragedy transformed Kristina Hall’s life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during cancer treatment. This…
Read MoreEmbracing Imperfection for Business Growth
Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure.…
Read More2025 Natural Product Marketing Retail Trends with Tina and Amanda
Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditional drinking habits to innovative practices…
Read MoreTransforming Small Store Success: Alina and Lauren’s Journey with Mastel’s
Unlock the secrets of success in small store success with Alina and Lauren, the inspiring co-owners of Mastel’s, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of…
Read MoreFrom Courtroom to Gut Health: Marketing Strategies for Just Thrive Health
What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and…
Read MoreMost Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
Read MoreMarketing Research: Trust the Data or Go With Your Hunch
Is marketing research all it’s cracked up to be? We talk with Teri Hoffman about when it makes sense to look at data and when to go with your gut.
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