Posts by Tina
Understanding SNAP in the Natural Products Industry
The Supplemental Nutrition Assistance Program (SNAP) is a common household acronym that many people are familiar with. But did you know that it holds substantial sway within the natural products market? SNAP serves as an important link that bridges the realms of public health, agricultural policy, and economic vitality. By the same token, the 2023…
Read MoreHow To Combat Marketing Myopia in the Natural Products Industry
Marketing natural products can be tricky. At first glance, the mere fact that you’re promoting a natural alternative to processed goods is a strong enough case to compel your audience to engage with your brand and purchase your wares. But there’s a level to which we can take too far, where the marketing campaign is…
Read MoreShould Natural Product Brands Use FDM Retail Channels?
Natural product brands can have a challenging time breaking into new markets. This is especially true when the product is designed in a way that isn’t familiar to the audience. The thing about natural product brands is that one of their key selling points is the fact that they are ethically and organically made, unadulterated…
Read MoreMAP Pricing: Why Does It Matter For Natural Product Sales?
Pricing products can be a tricky thing. Most people will be familiar with “MSRP”, which is what we use as a benchmark for when a new product enters the market. Then there is something called “MAP pricing.” And no, it has nothing to do with geography. It actually has everything to do with marketing and…
Read More