Marketing
Downsizing: Everybody’s Doing It—Including Your Customers (And Me)
Welcome to the Season of Cutting Back (Pole Saws and All) Let’s get real for a minute. I just packed up my life—two cities, two households, one new marriage (yay!), and more random subscriptions and memberships than I care to admit. Somewhere between Chicago and Chattanooga, I realized: I was drowning in complexity. It wasn’t…
Read MoreThe One Marketing Move That Can Change Everything – Email Marketing for Retailers
Email marketing for retailers. The one marketing move that can change everything. If I had a magic wand and could change just one thing for every small retailer I work with, this would be it: 🪄 You’d email your customers once a week. Every week. No excuses. No overthinking. It’s not flashy. It’s not complicated.…
Read MoreHow To Combat Marketing Myopia in the Natural Products Industry
Marketing natural products can be tricky. At first glance, the mere fact that you’re promoting a natural alternative to processed goods is a strong enough case to compel your audience to engage with your brand and purchase your wares. But there’s a level to which we can take too far, where the marketing campaign is…
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