Sales
Should Natural Product Brands Use FDM Retail Channels?
Natural product brands can have a challenging time breaking into new markets. This is especially true when the product is designed in a way that isn’t familiar to the audience. The thing about natural product brands is that one of their key selling points is the fact that they are ethically and organically made, unadulterated…
Read MoreMAP Pricing: Why Does It Matter For Natural Product Sales?
Pricing products can be a tricky thing. Most people will be familiar with “MSRP”, which is what we use as a benchmark for when a new product enters the market. Then there is something called “MAP pricing.” And no, it has nothing to do with geography. It actually has everything to do with marketing and…
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