Retail Roots and Relationships: Renee Southard of Organic Marketplace
Renee Southard’s journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace…
Read MoreDisrupting the Natural Products Market: Strategies for Growth and Innovation
Disrupting the Natural Products Market: Strategies for Growth and Innovation Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors…
Read MoreMost Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
Read MoreMastering Brand Differentiation and Customer Engagement
Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power…
Read MoreYour Unfair Advantage in the David & Goliath World of Retail
It’s time to unleash your unfair advantage. Could a smaller size be an advantage? Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret…
Read MoreHow to Get the Buy in From Your Boss
On this episode of the Natural Products Marketer… Amanda gives you the 4-1-1 on how to get the buy-in from your boss on new initiatives. Follow along as Amanda walks through her process. She identifies problems, creates solutions, and communicates benefits to her employers. In addition, your hosts outline the best ways to approach your…
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