Transforming Small Store Success: Alina and Lauren’s Journey with Mastel’s
Unlock the secrets of success in small store success with Alina and Lauren, the inspiring co-owners of Mastel’s, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of…
Read MoreFrom Courtroom to Gut Health: Marketing Strategies for Just Thrive Health
What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and…
Read MoreBoosting Sales and Satisfaction for Independent Stores
Boosting Sales and Satisfaction for Independent Stores Discover how Brenda Watson’s personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida.…
Read MoreUnited for Change: The Impact of DSHEA and the Future of the Natural Products Industry
The Dietary Supplement Health and Education Act (DSHEA) of 1994 has had an unrivaled impact on the natural products industry. Join us in this dialogue with industry trailblazers Cheryl Hughes, Roy Upton, Deborah Short, Peter Broadhead, and Bruce Cohen. We’ll describe the origins of DSHEA, its role in shaping safety and labeling standards, and the…
Read MoreMost Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
Read MoreIncreasing Foot Traffic & Building Bigger Baskets
On this episode of the Natural Products Marketer… Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You’ll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what’s your greatest superpower? Ryan believes in your ability to consult with…
Read MoreInfluencing Natural Products Regulations
On this episode of the Natural Products Marketer… Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle. She also discusses what independent owners can do to advocate…
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