Compliance For Natural Products Marketing with Asa Waldstein
If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning letters to behind-the-scenes demand letters that can escalate into expensive litigation. We also dig into…
Read MoreHow Independent Retailers Win With Testing & Trust with Deleo de Leonardis
What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why identity testing isn’t enough, and the practical steps small stores can use to verify…
Read MoreChoose Trust Over Trends: Building Natural Retail That Lasts with Liza Docken
Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential oils into solutions customers can trust. From countering social media hype to using batch testing and Certificates…
Read MoreClinical Research of Natural Products with Sarah Burden
Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding light on how these…
Read MoreUnveiling Supplement Regulations: Asa’s Insights on Compliance and Ethical Marketing
Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa’s journey from herbal studies in Boulder to advising companies…
Read MoreTransforming Small Store Success: Alina and Lauren’s Journey with Mastel’s
Unlock the secrets of success in small store success with Alina and Lauren, the inspiring co-owners of Mastel’s, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of…
Read MoreFrom Courtroom to Gut Health: Marketing Strategies for Just Thrive Health
What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and…
Read MoreBoosting Sales and Satisfaction for Independent Stores
Boosting Sales and Satisfaction for Independent Stores Discover how Brenda Watson’s personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida.…
Read MoreUnited for Change: The Impact of DSHEA and the Future of the Natural Products Industry
The Dietary Supplement Health and Education Act (DSHEA) of 1994 has had an unrivaled impact on the natural products industry. Join us in this dialogue with industry trailblazers Cheryl Hughes, Roy Upton, Deborah Short, Peter Broadhead, and Bruce Cohen. We’ll describe the origins of DSHEA, its role in shaping safety and labeling standards, and the…
Read MoreMost Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests
Trying to catch up on season 1 of the Natural Products Marketer podcast? Here’s a season recap for you. Where Amanda Ballard and Tina Smith highlight the most powerful marketing tactics from our season 1 podcast guests. Listen in to this season 1 recap to decide which episodes to start binging first. We’ve covered one…
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