Downsizing: Everybody’s Doing It—Including Your Customers (And Me)

consumer lady in a retail aisle looking up essential items

Welcome to the Season of Cutting Back (Pole Saws and All) Let’s get real for a minute. I just packed up my life—two cities, two households, one new marriage (yay!), and more random subscriptions and memberships than I care to admit. Somewhere between Chicago and Chattanooga, I realized: I was drowning in complexity. It wasn’t…

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