The One Marketing Move That Can Change Everything – Email Marketing for Retailers
Email marketing for retailers. The one marketing move that can change everything.
If I had a magic wand and could change just one thing for every small retailer I work with, this would be it:
🪄 You’d email your customers once a week. Every week. No excuses. No overthinking.
It’s not flashy. It’s not complicated.
But it works. Like… really works.
It might be the simplest form of email marketing for retailers—and the most overlooked.
If You’re a $300k–$600k Store, This Is Your Moment
You’re in what I like to call the “Scrappy-but-Ready” stage.
Hustle? You’ve got it! Customers? Yep. Good instincts? Absolutely!
But let’s be real—you’re probably also tired. Margins are tight. Foot traffic feels unpredictable.
And you don’t need a 97-step marketing funnel.
You need ONE move that actually makes a difference.
If you’re not emailing your customers regularly?
You’re leaving revenue on the table.
(Next to the green drinks in your fridge. Sorry, chlorophyll.)
If you want the full behind-the-scenes breakdown, listen to this episode on how to grow your natural business with email marketing. It’s packed with the real talk and real tactics we use every day.
We’re Seeing This Trend Across All of Our Retailers
But let’s highlight two recent examples where the difference has been night and day:
🛍️ Retailer #1 – Consistency = Revenue (Who Knew?)
They started sending emails like clockwork—every single week.
And we noticed something wild: their revenue started growing like a well-fed mushroom log.
📈 Year-over-year growth: 12% to 25%
📅 Every single month, the more they emailed, the more they sold.
Turns out, email was a leading indicator of revenue. Who needs a crystal ball?
🛒 Retailer #2 – From “Meh” to Momentum in One Month
January was a flat 2% growth. February actually dipped into the red.
Then we rolled out just two emails a month.
📈 March jumped to 10–11% growth.
April’s looking just as strong.
Imagine what once-a-week could do.
Why Repetition Isn’t Repetitive
There’s a stat I heard a few years ago that people need to see your message 14 times across 4 different platforms before they even realize they’ve seen it. I can’t find the original source anymore, but the Rule of 7 (a marketing classic) says we need at least seven touchpoints before people take action.
In today’s world of scrolling thumbs and short attention spans, let’s be honest—seven might be generous.
So if you’re emailing weekly, posting on social, and sending the occasional text? You’re playing the long game—and it pays off.
How to Be “Everywhere” Without Burning Out
You don’t have to create a novel for every platform.
Start with your weekly email. Then repurpose it:
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Use the best line on Instagram.
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Make a Reel out of the product you featured.
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Text your customers a heads-up with a link.
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Screenshot it and throw it on Facebook (seriously, that works!).
Don’t worry about creating more content. You need more use out of the content you already have.
Want Better Results from Email Marketing for Retailers? Use This Simple Formula
People get stuck staring at a blinking cursor. So here’s the 4-week cycle we use with clients who want results without the overwhelm:
1. Events – What’s happening this month?
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Demos
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Samples
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Vendor visits
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Wellness events
This builds community and increases foot traffic.
2. Promotions – What deals can people find this month?
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Bundle promos
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Seasonal specials
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Loyalty rewards
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BOGO-a-palooza
(Sorry, that last one’s not a real promo. Yet.)
3. Staff Pick – Highlight one product that’s high-margin, seasonally relevant, or simply awesome.
Make it personal: “Maya in supplements swears by this during allergy season.”
4. What’s New? – Even if it’s not brand new, reintroduce it.
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Why did you bring it in?
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What problem does it solve?
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Why might customers love it?
Feeling inspired some weeks? Great—swap out one of the four.
Feeling overwhelmed? Stick to the cycle.
OR want a plug-and-play version of this formula? Grab our free 30-day marketing content plan template—it’ll help you get your first month of content mapped out in under 20 minutes.
Consistency First. Then More Contact. Then More Revenue.
Here’s the roadmap we use with nearly all our retail clients:
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Start with weekly emails
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Add a second weekly email when you’ve got your rhythm
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Then add one text per month
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Then two texts per month
And when you scale beyond the $1M mark?
Keep the contact going—just make it more personalized.
That’s when segmentation, customer preferences, and tailored offers start working like magic.
But the rule stays the same:
🧠 More thoughtful contact = more sales.
Or as a mentor of mine likes to say:
“You can’t communicate more and sell less.”
Not sure you can stick to a perfect content schedule? Good. You don’t have to. This podcast episode on embracing imperfection explains why done is better than perfect—and how consistency (not complexity) is what drives growth.
Closing Thought: Don’t Overthink It. Just Start.
If you’re waiting until you have the perfect email strategy, perfect visuals, or perfect inspiration—you’re going to miss the growth window that’s open right now.
Stop overthinking.
Start emailing.
Show up consistently.
Make it easy for people to hear from you.
Because once they start hearing from you, they’ll start buying from you—again, and again, and again.
We’ve seen this exact approach to email marketing for retailers work across dozens of natural product stores—consistency always wins.
Need help?
Want help creating a weekly email template or picking your product of the week?
Let’s chat. This is the fun stuff—and the profitable stuff.
If you want expert help writing your weekly email or planning your promo calendar, check out our services for natural product retailers. We’ll help you turn your content into consistent revenue.