Influencing Natural Products Regulations

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October 25, 2023

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Podcast Chapters

Timestamps of Podcast Topics


0:00 Intro
1:33 Getting Started in the Natural Products Industry
3:42 Advocacy by SENPA
6:01 How to Take Regulatory Action
9:22 HSAs & FSAs for multivitamins
13:01 State Lawmakers
14:35 What is DSHEA?
19:19 Product Sourcing
21:49 SENPA Initiatives – the Next Generation
27:22 What’s happening at SOHO Expo?
30:58 SENPA Membership Benefits
34:30 Best Industry Resources
35:40 Marketing Tips
38:10 Biggest Industry Challenge
41:45 Quick Wins for Natural Products Businesses

Click the links below to access podcast episode information.

debra short senpa executive director headshot

Featuring Guest: Debra Short

Executive Director of SENPA

On this episode of the Natural Products Marketer…

Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle. She also discusses what independent owners can do to advocate for the industry. Debra talks about building relationships with lawmakers, other business owners, and your customer base to make the change you want to see.

The Next Generation of Business Owners

PLUS, you know natural products regulations have a history. In this episode, we cover initiatives to train the next generation of natural products business owners and operators. Our goal: teach the next generation why we have current regulations. And this allows them to blaze a great regulatory path to move us forward.


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Guest Bio

Debra has over 30 years in the Retail sector of the natural products industry working in her family business in Oklahoma. She completed 7 years serving on the NNFA Southwest Region Board as board member from 1999 – 2004 and NNFA SW President from 2004 – 2006. She served on the Executive Committee and then President of the Natural Products Association (NPA) from 2006 – 2010. In 2011 she was honored to be awarded NPA Industry Champion Award.

Debra’s continued love for the natural products industry allowed her to move to Florida in 2014 to serve as the Executive Director of SENPA, Inc. She leads the association along with her staff to support the foundation of the association and provide venues for education, advocacy and sustainability for the membership they serve.

Full Show Transcript