Dominate with Local Marketing – Part 2
Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a…
Read MoreGet Local to Differentiate Your Natural Food Store
Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris’s unique journey from graphic design to the natural products industry maven is not just inspiring; it’s a testament to the passion…
Read MoreHow to Dominate Your Local Digital Marketing
Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing. You’ll learn why a mobile-friendly website and a slew of positive online reviews are not…
Read MoreDiscover 7 Powerful Steps in Customer Journey Management
Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we’ve got you covered on how…
Read MoreHow to Evaluate Ecommerce Vendors
Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when…
Read MoreAttracting the Next Generation to Natural Products Stores
How do you attract the next generation to connect with your Natural Products Store? An Natural Products Store Owner’s View We sat down with Cady Kuhlman to uncover the secrets of running a successful natural products store from an insider’s perspective. Cady brings a passion to advocate for health and wellness as a next-generation owner…
Read MoreStop These 5 Things to Improve Website Performance
Improve website performance by avoiding these 5 mistakes. Ever wondered why your website isn’t performing as well as you’d like? You’re not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They’ll show you how to simplify your user interface, properly utilize Google…
Read MoreYour Unfair Advantage in the David & Goliath World of Retail
It’s time to unleash your unfair advantage. Could a smaller size be an advantage? Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret…
Read MoreHow to Pay for Marketing With Co-Op Advertising
Could marketing strategies like co-op advertising be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to talk about how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program to effectively drive sales. This…
Read MoreWebsite Not Working? Website Performance Metrics You Need to Know
On this episode of the Natural Products Marketer… Tina walks through the website performance metrics you need to know. Plus, we’ll figure out why your website isn’t working for your business. We walk through website traffic, tools you can use to increase your traffic, and how to work the numbers backward so you can figure…
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