Increasing Foot Traffic & Building Bigger Baskets

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October 26, 2023

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Podcast Chapters

Timestamps of Podcast Topics


Who is Enzymedica
Why Natural Products Career?
New Products of Note
Creating an Innovative Experience
Know Your Customer
Market for Specific Benefits
Mission Driven Products
Consulting with Customers & Regulations
Solving Problems
Point of Purchase Experience
Manufacturer Marketing Collaborations
Best Industry Resources
What would you change in the industry
Biggest Decision for Successful Career
What should people try in marketing?
Quick Wins for Natural Products Businesses
Get in touch with Ryan

Click the links below to access podcast episode information.

Ryan Sensenbrenner bio photo

Featuring Guest: Ryan Sensenbrenner

Senior Marketing Group Director, Enzymedica

On this episode of the Natural Products Marketer…

Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You’ll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what’s your greatest superpower? Ryan believes in your ability to consult with your customers on their wellness needs. And he’ll tell you how to do it, without crossing the regulatory line.

Our Favorite Business Growth Quotes from our Interview with Ryan

Every store wants to increase foot traffic and build bigger baskets.

Every product on your shelf needs to earn the right to be there.

The best way of selling is asking, ‘how do we help someone?’

If you don’t have enough staff, cut every product that’s not necessary. Simplify the set.

The craft of marketing is growing quickly for our industry.

Ryan Sensenbrenner is the Senior Marketing Group Director at Enzymedica. He leads their marketing team to develop strategic programs driving revenue and generating brand awareness. The best news? They have a whole team of marketing experts who can help you too!

What is Foot Traffic?

Increasing foot traffic means you have more customers coming into your brick-and-mortar store. One way to do that is by optimizing your local SEO. Let people know you have the natural products they need. And let them know you’re in their local area! Think Google maps.

If you want to check out how you’re ranking in local SEO, take a look at our SEO Audit for your store.


Want to check out how you’re ranking in local SEO? Take a look at our SEO Audit for your store.

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Guest Bio

Ryan Sensenbrenner leads marketing at Enzymedica, America’s #1 Selling Enzyme Brand. With over 13 years in the Natural Products Industry, Ryan has been the strategist behind numerous award winning products and marketing campaigns. Most importantly, he is focussed on leaving a legacy for People & Planet – having fostered a series of initiatives intended to raise funds for non-profit organizations.

Full Show Transcript