Natural Products Marketer Podcast

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Expert Advice to Help you Reach More People & Change More Lives.

Click the links below to listen on your favorite podcast platform.

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Learn How to Create Your With These Episodes

Mastering Pricing and Promotions with Chase Ballard and Micah Corrigan

December 18, 2024

Unveiling Supplement Regulations: Asa’s Insights on Compliance and Ethical Marketing

Harnessing Power as an Independent Natural Retailer

Retail Roots and Relationships: Renee Southard of Organic Marketplace

Transforming Small Store Success: Alina and Lauren’s Journey with Mastel’s

From Courtroom to Gut Health: Marketing Strategies for Just Thrive Health

Boosting Sales and Satisfaction for Independent Stores

United for Change: The Impact of DSHEA and the Future of the Natural Products Industry

Disrupting the Natural Products Market: Strategies for Growth and Innovation

Most Powerful Marketing Tactics From Season 1 Natural Products Marketer Guests

Marketing Research: Trust the Data or Go With Your Hunch

Mastering Brand Differentiation and Customer Engagement

How to Grow Your Natural Business With Email Marketing

The Secret to Attracting Men to Natural Products

5 Easy Ways to Grow Your Email List

Independent Retailers: the Most Powerful Product Revenue Channel

Dominate with Local Marketing – Part 2

Get Local to Differentiate Your Natural Food Store

How to Dominate Your Local Digital Marketing

Discover 7 Powerful Steps in Customer Journey Management

How to Evaluate Ecommerce Vendors

Attracting the Next Generation to Natural Products Stores

Stop These 5 Things to Improve Website Performance

Your Unfair Advantage in the David & Goliath World of Retail

How to Pay for Marketing With Co-Op Advertising

Finding Your Secret Sauce & Use MAP Pricing for Growth

Website Not Working? Website Performance Metrics You Need to Know

Increasing Foot Traffic & Building Bigger Baskets

How to Get the Buy in From Your Boss

Influencing Natural Products Regulations

Why We Believe Natural Products can win in a Crowded Market

Featured Podcast Guests

Ryan Sensenbrenner from Enzymedica Podcast Card

Increasing Foot Traffic & Building Bigger Baskets

Ryan Sensenbrenner, Enzymedica

View Interview Here

debra short of SENPA bio photo

Influencing Natural Products Regulations

Debra Short, SENPA

View Interview Here

Chase Ballard NPMP LogoCard - with Title

Finding Your Secret Sauce as a Natural Products Business

Chase Ballard, Detwiler's Farm Market

Interview coming November 2023

Mike Maddock of Flourish Advisory Boards podcast card

Your Unfair Advantage in the David & Goliath World of Retail

Mike Maddock, Flourish Advisory Boards

Interview coming November 2023

Cady Kuhlman of Nutrition World podcast Card

Preparing the Next Generation of Natural Products Owners

Cady Kuhlman, Nutrition World

Interview coming December 2023

John Jantsch of Duct Tape Marketing podcast card

Discovery the 7 Powerful Steps in Every Customer Journey

John Jantsch, Duct Tape Marketing

Interview coming January 2024

Chris Sorensen from INFRA podcast card

Differentiate to Win

Chris Sorenson, INFRA

Interview coming January 2024

seth spears from wellness mama bio photo

Growing a Natural Products Business Online

Seth Spears, Wellness Mama

Interview coming January 2024

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Why CBD Didn't Save Skincare

Peter Murane, Mox Skincare

Interview coming February 2024

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How to grow your natural products business so you can reach more people and change more lives. Get notified when we release new Natural Products Marketer Episodes.

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Meet Your Natural Products Marketer Podcast Hosts

Amanda Ballard

I'm Amanda Ballard. I've worked in natural products marketing in the retail setting since 2016, so I understand the unique challenges and opportunities that retailers in this industry face. I want to support and empower retailers to thrive in their businesses.

This industry has immense potential, and I've found some quick marketing wins and long term strategies that can really help take your business to the next level. More than anything, I want this industry to continue to boom and much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. I want to share my knowledge and experiences with you so that you can reach more people and change more lives.

Person - Amanda Ballard
Person - Tina Smith

Tina Smith

I've been helping Natural Products Companies grow through marketing since 2014. I've walked with the best of you discovering how to market your CBD products online, without having your payment processor shut you down, to letting customers talk about their health issues your products have helped them solve.

Too many people go without the natural products they need because they can't find your stores online or in your community. I know you offer better health products and the BEST customer service in the business. And that's why I want to help you find easy ways to grow, so you can reach more people and change more lives.

Testimonials

You guys are doing an amazing service for our industry with this podcast!

Person - Ryan Sensenbrenner - Enzymedica

Ryan Sensenbrenner
Enzymedica

"If you own a small retail operation, and you feel like David taking on Goliath every single day, this podcast is for you!"

Companies Featured on the Natural Products Marketer Podcast

Want to be Featured on the Natural Products Marketer Podcast?

We're looking for retail, legal, and natural products experts to help natural products businesses grow. Complete our podcast guest application.